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Vitamix Foundation
Helping to shape a nation where diet-driven illness does not exist.
Vision
To enhance health and wellness through plant-based whole foods.
Mission
We collaborate and partner with others to further the knowledge, consumption, and enjoyment of plant-based whole foods.
What Are Plant-Based Whole Foods?
Plant-based whole foods include fruits, vegetables, tubers, beans, lentils, seeds, whole grains, and legumes in their whole, unrefined, or minimally refined form. This category does not include processed foods or animal products such as meats, poultry, fish, dairy, or eggs.
Areas of Focus
Prenatal
The current and future health and wellbeing of both mother and child are impacted by dietary choices during preconception, pregnancy, and lactation.
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First 2,000 Days
Food preferences and habits are established and solidified early in life, and thus have a significant impact on the child’s development and future health status.
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Research
Further evidence-based medical research is needed to understand and demonstrate the impact of plant-based whole foods on the prevention and treatment of chronic disease.
Learn MoreGrant Funding Philosophy
Consideration for grant funding is by invitation only. All grants must be aligned with our mission and focus areas. The Vitamix Foundation is unable to respond to unsolicited requests.
Indirect Expenses Policy
The policy related to grants and indirect expenses is posted below.
Download the Policy on Indirect Expenses (1.1mb)