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Get to know Vitamix

Since we're the brand trusted by chefs, you'll find our high-performance blending products in home and restaurant kitchens around the world.

Purpose and Mission

We nourish our world by crafting superior solutions that empower people to improve their health and wellbeing.

We would love to have a place at your table.

Hero image showing E310 Vitamix blender
Papa Barnard

Our History

Vitamix is proud to be a fourth generation family-owned American company. We've been in business since 1921, and our passion for changing people's lives through whole food nutrition drives everything we do.

In 1949, Vitamix founder William G. "Papa" Barnard created the first infomercial in the U.S. to demonstrate how the Vitamix blender can help families eat healthier with whole foods.

Watch a clip of the original infomercial

Vitamix Engineer

Premium Quality

Vitamix products are engineered and assembled in the USA. From laser-cut stainless steel blades to cool-running motors, we carefully select the highest quality components, so you can be confident knowing Vitamix will be there for years to come.

Map of Vitamix Locations

Global Presence

Vitamix started in a small log cabin in the US and has expanded into more than 130 countries, becoming the global leader in high-performance blending solutions. You'll find Vitamix in more than 125,000 commercial chain locations, the top 50 restaurants in the world, and in more than 150 culinary schools.

Plus X Award
Best in Biz 2019 Award
The Gourmet Retailer Award
Best in Biz 2018 Award
Parents Award
Initiative LifeCare Award

Award Winning

Vitamix household and commercial machines have been honored with numerous awards.

From recognizing innovative technology to rewarding exceptional design, Vitamix has won over 20 different domestic and international awards.

Sourcing and Manufacturing

Vitamix is committed to bringing our superior blending solutions into every kitchen in the world. To create industry-leading products, we seek out and test high-quality components to ensure they meet our exacting standards of performance and longevity. And, to ensure that our products are accessible to the greatest number of people, we create relationships around the world with sourcing and production partners who help us strike the perfect balance of quality and value.

When it all comes together, we’re proud to offer a line of products that promotes whole-food consumption, helps limit food waste, and consistently outperforms the competition.