About Us
In 1949, Vitamix founder William G. “Papa” Barnard created the first infomercial in the U.S. to demonstrate how the Vitamix blender can help families eat healthier with whole foods.
Company History
Join the fourth-generation President of Vitamix for a walk through our nearly century-long, true American success story.
Purpose and Mission
We nourish our world by crafting superior solutions that empower people to improve their health and wellbeing.