CLEVELAND – July 8, 2020 – Vitamix® is bringing style and convenience to kitchens with a new stainless steel container that harkens back to the company’s origins. The new Vitamix® 48-ounce Stainless Steel Container blends the clean styling of steel with the functionality of a durable, stain- and odor-resistant material that is also nonreactive and easy to clean. These features give daily smoothie drinkers, family-minded meal makers and professional chefs the ability to make Vitamix-quality blends with a heavy-duty container that has no chance of warping from overheated foods or breaking if dropped.
The new stainless steel alternative to classic, BPA-free Eastman Tritan™ Vitamix blending containers is perfect for making healthy blends like whole-food soups, non-dairy milks, raw veggie smoothies, and nut and seed butters. The dishwasher-safe Stainless Steel Container is compatible with all the company’s full-size blenders, supporting the same power, precision, durability and performance Vitamix users expect – just with a new, metallic look. Plus, featuring the beauty of steel, the Vitamix Stainless Steel Container fits nicely on countertops, complementing on-trend kitchen appliances and maintaining prime placement for daily use.
“Vitamix users have different needs, desires and preferences when it comes to preparing meals for themselves and their families – and many of our customers expressed a desire for a stainless steel container,” said Scott Hackman, vice president, strategy, brand and marketing operations at Vitamix. “The new 48-ounce Stainless Steel Container answers those needs, while at the same time ensuring users have the same ability they have always had to make healthy, high-quality blends with ease. Interestingly, what’s new about this container is also old, as the company’s first blender in 1937 featured a stainless steel container.”
Compatible with all full-size Vitamix motor bases, the Vitamix 48-ounce Stainless Steel Container enables users to create precise textures, from smooth purées to chunky salsas – and everything in between. The container’s clear BPA-free Eastman Tritan™ lid with a leak-proof seal allows users to monitor progress to ensure an optimal blend. In addition, the inside of the container features imperial and metric measurements for stress-free ingredient loading.
Additionally, the container features Vitamix® SELF-DETECT® technology, which allows Ascent®/Venturist® series blenders to automatically recognize the container and adjust blend settings accordingly to its size.
The Vitamix 48-ounce Stainless Steel Container retails for $199.95 and is available at vitamix.com. It is backed by a three-year warranty.