Undying Passion

PASSION

A Rite of Passage

Vitamix fuels passions. It’s why we’re the brand most trusted by professional chefs. But you won’t just find us in restaurant kitchens. You’ll also find us in home kitchens around the world. Because whether you’re interested in the culinary arts, making healthier choices, or enjoying restaurant-quality smoothies at home—when you’re ready to move on and move up, when you’re ready to invest in your passion, you’re ready for Vitamix.

Don't Take Our Word For It

Check out our wall of fame, full of mouthwatering recipes, smoothie mustaches, and before-and-after shots from our biggest fans. We’d love to add your story to the growing collage. Tag—you’re it.

Meet Our Fans

“ I seriously think if I had to grab only a few things from my house in a hurry to rescue from some disaster, my Vitamix would be one of them! ”
RAYNH65, New Hampshire, USA

More Chefs Trust Vitamix

You’ll love Vitamix for the same reason that professional chefs do—we make their lives easier. Whether you want to experiment with advanced techniques or just want to make the perfect margarita, your Vitamix machine can handle it like a pro.

“ The Vitamix is one of those few things I use on a daily basis, both at home and at work.
”
Chef Mike Friedman, The Red Hen

Local Cleveland Chef Dishes on Vitamix

“The Vitamix is a game changer in the kitchen; there isn't a dish that doesn't have something created using our Vitamix. It's the most versatile and dependable piece of equipment in our restaurants.”
– Chef Hodgson, Driftwood Restaurants & Catering

Watch Culinary Technique Videos

Update Your Seasonal Menu

Develop Your Inner Chef

Engineered to Change Your Life

Vitamix stories of gratitude not only showcase the versatility of Vitamix machines in the kitchen, but also serve as a testament to how Vitamix has positively changed the lives of people around the world.

Read Gratitude Stories

Food for Christopher

When Christopher lost the ability to swallow solid foods, his mother worried he would never again enjoy family meals at the dinner table. This all changed when Christopher’s mother discovered the Vitamix machine.

The Vitamix Pizza Date

Janet and Craig’s love story all began with a Vitamix machine. Nineteen years and three kids later, they still use their Vitamix every day.

Passed Down Through Generations

From kale to quinoa and bacon-flavored everything to artisan cheese, food trends come and go—your blender shouldn’t have to. The heirloom quality of a Vitamix blender allows many of our customers to pass their machines from one generation to the next.

“ I told my kids they should decide now, who will inherit the Vitamix. ”
Sharky, Mullica Hill, New Jersey, USA

Harnessing Power for Better Flavor

We harness a couple horses to power through whole-food ingredients and create great-tasting blends.

Easy to Use, Easy to Clean

Vitamix containers are self-cleaning, dishwasher-safe, or both. Don’t you wish all your appliances could say that?

Quality without Compromise

Through a range of products that are designed to be durable, Vitamix makes it easy include more whole foods –
and more flavor – in every meal, while also reducing food waste. Just select the product series below that fits
your serving sizes and your counter space. We’ll lead you from there.