The New Vitamix® Propel™ Series Provides Power and Convenience to Enhance the Consumer Blending Experience

03.01.2023


The Propel 510 and Propel 750 models offer home cooks an opportunity to level up from entry-level machines by providing more streamlined functionality, such as popular preset programs, for a perfect blend.

CLEVELAND – March 1, 2023 – As more people lean in to healthy lifestyles, they continue to look to the convenience of kitchen tools like blenders to make eating more whole foods simpler and delicious. However, to become a kitchen staple, these blenders need to do more than make smoothies – they must have the power to blend through tough ingredients, like fibrous greens and ice, and the versatility to create anything from velvety plant-based milks to steaming-hot soups.

Vitamix®, the leading expert in blending and whole-food health for more than 100 years, is proud to announce its new Propel™ Series. The Propel Series blenders combine iconic Vitamix performance with the ease of preset blending programs – for the perfect blend of power and convenience.

Boasting the latest innovations from Vitamix and the features home cooks have come to know and love, the Propel Series features two efficient blenders – for everything you need, and nothing you don’t.

The Propel Series 510 is ideal for the newer Vitamix user, or those looking to begin their whole-food journey. With three preset programs (for smoothies, hot soups, and frozen treats), Variable Speed Control and pulse features (for user control and culinary precision), and self-cleaning in just 60 seconds, everyday blending is made simple and consistently delicious. The Propel Series 510 also offers: 

  • A 48-oz full-capacity container, hardened stainless steel blades and lightweight design to handle the toughest ingredients in small to medium-sized blends, perfect for you and your family.
  •  Vitamix quality that’s built to last and backed by a 5-year warranty.

For the home cook who likes to explore in the kitchen, the Propel Series 750 is ready to take on any challenge. This powerhouse blender features five preset programs to tackle smoothies, hot soups, frozen treats, dips, and self-cleaning in 60 seconds with ease, as well as Variable Speed Control and pulse features. From smooth purées to chunky salsas, the power to create is in your hands. The Propel™ Series 750 can handle the toughest blends, time after time, with:

  •  A 64-oz full-capacity container to take on larger sized blends and designed to efficiently pull large quantities back to the blades for faster, smoother blends.
  •  Vitamix® quality that’s built to last, with a 7-year warranty to guarantee your investment.

The Propel Series blenders are the answer to home cooks’ needs – a powerful and reliable machine, streamlined to meet the demands of everyday blending. Plus, Vitamix machines stand the test of time because they are designed with trained power, a cool-running motor, a metal drive system, and stainless-steel blades. Vitamix’s best-in-class warranty reflects the brand’s expectations for durability and quality. In fact, fewer than 2% of the products in the U.S. currently under warranty have been returned to Vitamix service.

Vitamix machines are also built to deliver high-performance blending year after year. Only Vitamix machines can power through tough, whole, and frozen ingredients while creating precise textures from chunky to velvety smooth and everything in between.

The Vitamix Propel Series 510 retails for $479.95, and the Propel Series 750 retails for $629.95 both can be found at vitamix.com and Amazon.

 

About Vitamix

The Vitamix family of companies, privately held and family-owned since 1921, is currently celebrating its 101st anniversary. Millions of people around the world employ Vitamix machines to prepare nutritious whole foods in their home kitchens and deliver exceptional and consistent results in their commercial kitchens. The company’s commercial customer list reads like a who’s who of major restaurant chains, and gourmet chefs say their Vitamix machines are as important to them as their knives. The company developed the first true commercial production-grade blender in the early 1990s, igniting the smoothie and frozen coffee movements, and has been named the Best in Class Overall beverage blender for nine consecutive years by readers of Foodservice Equipment & Supplies magazine. Vitamix continues to win awards for its products, culture, and user experience and is found in more than 130 countries. The company is headquartered in Olmsted Township, Ohio, near Cleveland. For more information, please visit vitamix.com.

 

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Media Contacts:

Hanna Steinker, Sr. Specialiist, PR & Media

(440) 782 -2001, hsteinker@vitamix.com

 

Kim Wysocki, Sr. Media Relations Manager

(216) 450-5685,  kwysocki@mtllc.com