Vitamix Fact:

When television made its debut in 1949, W.G. Barnard's son Bill immediately recognized this new medium as the perfect way for W.G. ("Papa") to demonstrate the new and improved Vitamix machine to hundreds of homemakers at the same time. He booked a 30-minute time slot on WEWS-TV and created the first-ever direct response commercial. This commercial, which ran for several years in many markets, made the blender a household word. A filmed version of this early infomercial holds a special place in the Direct Marketing Association archives.