MEISTRICH’S NEHST RACES AHEAD
RUNNING AMERICA A CASE STUDY OF A NEW PRODUCTION MODEL
New York, NY, September 12, 2008…Larry Meistrich’s NEHST Studios will start principal photography tomorrow morning on RUNNING AMERICA, the documentary that will follow ultra-marathon runners Charlie Engle and Marshall Ulrich as they make a record-breaking run across the United States.
The endeavor, which begins in San Francisco on September 13th and ends on or before October 27th in New York City, follows Engle’s run across the Sahara Desert, which served as the focus of the documentary Running The Sahara. Shot by Academy-Award-winning documentary filmmaker James Moll, Running The Sahara is set to be released by NEHST just as Engle and Marshall finish the cross-country U.S. follow up.
Meistrich is currently developing a fresh new spin on how film’s are produced and released into the marketplace. He has positioned NEHST as a forward-thinking company that exists on multiple platforms, incorporating brands, charities and the community – and RUNNING AMERICA is the perfect example of this business model. The project brings together brands such as Super 8, AXA, Vitamix and Champs Sports, while teaming up with United Way for a portion of the proceeds from the run and documentary going towards the United Way of America and their “Live United” campaign. The element of community is served as NEHST continues to grant access to those who wouldn’t normally have a chance by allowing them to be in the documentary and run alongside Engle and Marshall, simply by signing up via the RUNNING AMERICA site at www.runningamerica08.com. Additional projects can be accessed via NEHST’s casting website www.screentest.biz.
Having repeatedly been quoted as “working hard to help break down the Hollywood barriers and make sure other talented, aspiring filmmakers can take part in the industry as well,” Meistrich proves that his business philosophy works in the hiring of director Kevin Kerwin, who came to Meistrich’s attention through a NEHST boot camp and pitch session in Ohio. He is now giving him the chance of a lifetime as Kerwin prepares to direct RUNNING AMERICA. Overseeing the shoot is NEHST Studio’s President of Production Dana Offenbach with Kate O’Neil serving as line producer.
With the ambitious shoot for RUNNING AMERICA, the release of Running The Sahara, and a busy production slate, NEHST Studios clearly looks poised to be at the forefront of bringing the movie viewer into the actual experience of making a film. With this process, everyone has chance to become involved in making films and documentaries.
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About NEHST Studios
NEHST Studios is a diversified film production, financing and distribution company headed up by Chairman and Founder Larry Meistrich producer of Sling Blade and You Can Count on Me and founder of indie film studio Shooting Gallery and entrepreneur, CEO Ari Friedman. One of NEHST's goals is to remove entertainment industry barriers and open up the pitching and development process to anyone with a great idea. The company, which launched at the 2007 Cannes Film Festival, is developing more than twenty feature film, television, and web series projects. For more information on NEHST Studios, please visit us at "http://www.nehst.com.
Super 8 Motels Inc. is proud to sponsor Charlie Engle and the RUNNING AMERICA team as they run across the United States. With more than 2,100 locations throughout the United States, Canada and China, Super 8 is always a great place to stay when you’re on the run. You can always count on a free SuperStart® breakfast, free high-speed interest, kid’s staying free and the chance to earn Wyndam Rewards(sm) points towards future stays. For more information or to “stay where Charlie stays,” visit www.Super8.com
The Vitamix Corporation is proud to be a sponsor of Charlie and Marshall’s historic journey across the United States. Since 1921, Vitamix has been extolling the virtues of a whole foods lifestyle with their powerful high performance equipment and nutrition education efforts in the US and abroad. Vitamix. A Better Life. For more information, please visit www.vitamix.com
AXA - In business since 1859, AXA Equitable Life Insurance Company (formerly The Equitable Life Assurance Society of the United States) is a leading financial protection company and a premier provider of life insurance, annuity, and investment products and services.
Engineered in MISSION Labs, the entire MISSION Product line is designed, and has been proven, to meet the specific needs of athletes and sports enthusiasts across all sports. By providing vital nutrients and antioxidants, MISSION Product™ is the best equipment for your skin, so athletes can focus on their sport and maximize their performance.
Since it’s acquisition by Foot Locker, Inc. almost 20 years ago, Champs Sports has developed into the company’s second largest division and one of the leading mall-based athletic footwear and apparel retailers in North America. With 576 stores at year-end 2007, 539 in the United States and 37 in Canada, and which average 5,400 gross square feet, Champs Sports targets the 12-25 year old suburban consumer who is interested in team sports and favors wearing fashion-forward merchandise.
In 2006, Champs Sports continued to distinguish itself from its competition by offering fashion-right products and superior customer service in a clean, consumer-friendly environment. After several years of consolidating and remodeling its existing business, Champs Sports increased its store base during 2006 by 20 stores. The company expects to continue to see opportunities to open additional Champs Sports stores in North America over the next few years. www.champssports.com
For further information, please contact:
Mia A. Farrell
NEHST Studios Publicity
Tel: +1 (310) 866 9495
While in Toronto (through September 13th): (416) 527-0080
Email: mfarrell@nehst.com
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